Privacy Policy

Effective Date: March 3, 2026

Last Updated: March 3, 2026

1. Introduction

Welcome to SoulSurf Foods Private Limited ("we," "us," or "our"). We are committed to protecting your privacy and ensuring transparency about how we collect, use, and safeguard your personal information. This Privacy Policy explains our practices regarding data collection and processing when you visit our website, purchase our products, or interact with our services.

By using the SoulSurf website https://www.thesoulsurf.com/ (the "Site"), you agree to the terms outlined in this Privacy Policy. If you do not agree with this policy, please do not use our Site or services.

2. Information We Collect

We collect information to provide you with a better shopping experience, fulfill orders, and improve our products and services.

A. Information You Provide to Us

Account Information: Name, email address, phone number, and password when you create an account.
Order Information: Billing address, shipping address, and payment information when you place an order.
Communication Data: Information you provide when contacting customer support, responding to surveys, or participating in promotions.
Marketing Preferences: Your preferences for receiving promotional emails and newsletters.

B. Information Collected Automatically

When you visit our Site, we automatically collect certain information:

Device Information: IP address, browser type, operating system, device identifiers.
Usage Data: Pages visited, time spent on pages, links clicked, referral URLs.
Location Data: General geographic location based on IP address.
Cookies and Tracking Technologies: Information collected through cookies and web beacons (see Cookie Policy below).

C. Information from Third Parties

We may receive information about you from:

Payment processors (Stripe, Razorpay) for transaction verification.
Shipping partners for delivery tracking and logistics.
Marketing platforms and analytics providers.
Social media platforms if you interact with our social channels.

3. How We Use Your Information

We use the information we collect for the following purposes:

Order Fulfillment and Customer Service

Processing and fulfilling your orders.
Sending order confirmations, shipping updates, and delivery notifications.
Handling returns, exchanges, and customer inquiries.

Marketing and Communications

Sending promotional emails (with your consent).
Personalizing marketing messages based on purchase history.
Running contests, promotions, and loyalty programs.

Website Improvement and Analytics

Analyzing usage patterns to improve user experience.
Optimizing Site performance and testing new features.
Detecting and preventing fraud or security threats.

Legal and Compliance

Complying with applicable laws and regulations.
Enforcing our Terms and Conditions.
Responding to law enforcement requests.

4. How We Share Your Information

We do not sell your personal information. However, we may share it in the following circumstances:

Service Providers

We share information with trusted third-party providers who assist our operations:

Service Provider Type	Purpose
Payment Processors	Processing payments securely (Razorpay)
Shipping Partners	Fulfilling and tracking deliveries (e.g., Delhivery, Blue Dart).
Email Service Providers	Sending transactional and marketing emails (e.g., SendGrid, Mailchimp).
Analytics Providers	Analyzing website traffic and behavior (e.g., Google Analytics).
Customer Support Tools	Managing customer inquiries and support tickets.
Marketing Platforms	Running advertising campaigns (e.g., Facebook Ads, Google Ads).

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

Legal Requirements

We may disclose information if required by law, subpoenas, or to protect the safety of our customers and rights.

5. Cookies and Tracking Technologies

We use cookies to recognize you and remember your preferences.

Essential Cookies: Necessary for the shopping cart and checkout.
Performance Cookies: Help us understand site usage.
Functionality Cookies: Remember settings like language or location.
Marketing Cookies: Deliver personalized advertisements.

Managing Cookies: You can block or delete cookies via your browser settings, though this may affect site functionality.

6. Data Security

We implement technical and administrative security measures, including:

SSL Encryption for data transmission.
Encrypted storage of sensitive information.
Regular security audits and access controls.
PCI-DSS compliant payment processing.

7. Data Retention

We retain personal information as long as necessary:

Account Information: Retained while active and for a reasonable period after.
Order Information: Typically retained for 7 years for tax/legal compliance.
Marketing: Retained until you unsubscribe.

8. Your Rights and Choices

Depending on your location, you may have the following rights:

Access and Portability: Request a copy of your data.
Correction: Update inaccurate information via your account settings.
Deletion: Request that we delete your data (subject to legal exceptions).
Withdraw Consent: Opt-out of marketing or specific processing at any time.

To exercise these rights, email us at support@thesoulsurf.com.

9. Children's Privacy

Our Site is not intended for individuals under 18. We do not knowingly collect data from children. If you believe your child has provided us with information, please contact us for immediate deletion.

10. International Data Transfers

SoulSurf operates primarily in India. If accessing from abroad, your data will be processed in India. We take measures to ensure adequate protection in accordance with applicable laws.

11. Compliance with Indian Data Protection Laws

We comply with the Digital Personal Data Protection Act (DPDPA) 2023 and other applicable Indian regulations. We process data lawfully and transparently with your consent where required.